O
ODIA
The operating system for modern travel businesses.
Hosts the days
Matcha mornings, midday lunch, live product salons, and useful agent-facing content.
Open · useful · low-pressure
A private counterpoint to ILTM Cannes
December 2026
Four mornings · Two evenings
The
Antidote
One quiet room above the noise.
Presented by ODIA & Be Essential Club
A
The setting
ILTM week
runs loud.
Cannes fills with champagne towers, caviar, and rooms built to be seen in. By the third day, the people you came to meet are over-catered, exhausted, and impossible to hold a real conversation with.
Champagne towers
→
a cup of ceremonial matcha
See and be seen
→
seen properly, by the right people
Another crowded party
→
a room that breathes
The concept
A private penthouse, open across four days, where the industry comes to slow down, not show off.
Calm, competent, a little intimate. Deliberately the opposite of the week around it.
Who’s behind it
Two brands, one week.
The Antidote
B
Be Essential Club
A luxury DMC, built on relationships.
Hosts the evenings
The Wednesday Glam & Refresh station and Thursday Partners’ Dinner, designed around gifting and intimacy.
Relationship-led · invitation-onlyThey never share a logo. The Antidote is the only identity they share.
The week at a glance
Four days, two rhythms.
A recurring daytime ritual.
Two intimate evening moments.
Rhythm
Monday
Tuesday
Wednesday
Thursday
Morning
Matcha bar
Matcha bar
Matcha bar
Matcha bar
Midday
& eve
& eve
Lunch box
Lunch box
Lunch box
+ Glam & Refresh
Lunch box
+ Partners’ Dinner
Arrival · every day
A welcome that changes the tempo.
A discreet guest-list check-in, a personal welcome, and the first useful object placed directly in hand.
- Invitation-led, never crowded
- Personal hosting from the door
- Daily ritual card and takeaway object
The transition away from Cannes starts at the threshold.
Every morning · ODIA
The Matcha Bar
Same time, same place, every day of the show. A clear cup of ceremonial matcha, made to order, becomes the reason people build the walk into their morning.
01
A ritual, not a refreshment station.
Recognizable, photographable, and genuinely useful.
Partner opportunity Matcha label or Cannes coffee house, co-branded on the cup.
The object story · new
Made to order.
Made to remember.
The bar extends beyond the cup: tactile bowls, whisks, tins, and a rotating drinks menu create a complete morning world.
Ceremonial
Strawberry cloud
Yuzu sparkle
Coconut ice
1 / 2
Every midday · ODIA
Good midday.
A considered takeaway box, picked up between meetings. Inside the lid: the day’s rotating content, a live demo time, an agent briefing, and a QR to the deck.
Today
Live product demo · 13:00
Scan inside for the agent deck
Partner opportunity A chef, local kitchen, or food brand for the box.
The kitchen · proposed partner
Bloom Concept
Cannes
A local, plant-forward kitchen already working in exactly the right register: cold-pressed smoothies, grain bowls, bright and unfussy food.
The askCater the morning bar and midday lunch, all four days.
The dealTheir menu in our packaging, co-credited on every object.
ODIA · The takeaway system
One band. Every item.
Off-the-shelf kraft containers, one custom band. Easy to produce and easy to rotate as the menu changes daily.
Wednesday evening · Be Essential Club
Glam
& Refresh
A refresh station timed for the hour before the week’s biggest party. Hair, touch-ups, a moment to reset, and a take-home pouch of the good stuff.
Hair
Makeup
Skin
Gifting
Partner opportunity Beauty and makeup brands for the station and the gifting pouch.
The take-home edit · new
Useful, tactile,
worth keeping.
The event identity leaves the room through a tightly edited collection of useful pieces, not a bag of promotional merchandise.
- 01Dusty-blush beauty pouch
- 02Silk scarf and roundel pin
- 03Matcha tin and ritual card
- 04Notebook, mirror, and travel edit
The design language
One quiet thread.
A small roundel and one thin ribbon connect each object
without merging the two host brands.
Who’s in the room
The people worth
slowing down for.
By invitation
only
Luxury advisors
& agencies
The high-end buyers and hosts ODIA and Be Essential Club want in the room.
DMCs &
tour operators
Odia’s core audience, actively evaluating how they run their business.
Press &
industry
Quiet tastemakers who shape how the week is remembered.
Curated daily access · a small dinner table · final capacities set with the venue
Ways to partner
Where you come in.
Intimacy beats reach.
Matcha collaborator
Co-brand the morning ritual: cup, bar, menu, and daily photograph.
Beauty & gifting
Own the Wednesday station and curate the take-home edit.
Dinner host
A wine or spirits house at the head of Thursday’s table.
Presenting partner
Your name on the full week, across all four days and every object.
Access, not footfallA curated room of decision-makers.
Brand adjacencyFour days inside a considered premium experience.
Content that travelsObjects and moments designed to be photographed.
Next
Let’s build it.
The vision is ready for a production partner to make real, and for the right brands to make richer.
- 01 Confirm Venue and dates
- 02 Lock Partners and gifting
- 03 Produce Build and object system
- 04 Invite Guest list and introductions
A
The Antidote
ILTM Cannes · December 2026
The Antidote